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Warner Bros. attempted to revitalize its animation division with this family adventure that blended live action and animation in the style of Who Framed Roger Rabbit (1988), reportedly coming in with a price tag of $100 million. Basketball legend Michael Jordan stars as himself, a retired sports hero trying his hand at baseball and failing miserably. Meanwhile, the Looney Tunes gang, led by Bugs Bunny, are kidnapped by aliens called the Nerdlucks. It seems that the Nerdlucks’ theme park, Moron Mountain (a barely-veiled dig at Disney) is failing to attract customers. The space invaders are convinced that the appearance of Bugs and his pals Porky Pig and Speedy Gonzalez will beef up business. Bugs makes his captors a deal — they’ll play a game of basketball for their freedom. When the Nerdlucks stack the deck by pilfering the talent of NBA superstars Charles Barkley and Patrick Ewing, the Warner Bros. heroes enlist the aid of Jordan, who returns to the court to help the classic characters. While he prepares to play, Jordan is aided by fellow celebrity Bill Murray. Director Joe Pytka previously created many of the television commercials that featured Jordan as a paid endorser.
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